Aaron Smith (Director of Innovation and Entrepreneurship at Loughborough University) and Ben Shields (Senior Lecturer in Managerial Communication at MIT Sloan School of Management) sit down with host Martin Foster to discuss the Metaverse, as well as its impact on the future of sport.  Timestamps:  00:00 – 04:01 Introduction and career background on our guests  04:02 – 12:54 What is the Metaverse?  12:55 – 23:41 The evolution of the Metaverse  23:42 – 29:26 Development opportunities for "Sportiverse"  29:27 – 46:46 How it may impact the business, performance and fan experience  46:47 – 50:45 Potential issues & how they should be tackled  50:46 – 99:99 Episode recap and conclusion