Jonathan ‘Jono’ Shepherd (Head of Performance Research at PING golf) and Doctor Aimee Mears (Senior Lecturer in Sports Technology at Loughborough University) discuss golf equipment, and how manufactures and research can work together to benefit players both expert and amateur with host Stuart McErlain-Naylor. Timestamps  00:00 - 04:19 - Introductions to guests, background in golf and sports technology 04:20 - 11:18 - What is the performance research centre and what does it do? 11:19 - 21:12 - The interaction between the player and the equipment  21:13 - 28:32 - What technology are being used and how that helps achieve the aims of the industry? 28:33 - 30:26 - Variability of human movement or maximum performance  30:27 - 34:56 - Should you based equipment decisions off what the pros use?  34:57 - 37:57 - Speed, accuracy and the sweet spot in golf 37:58 - 44:36 - Would golf clubs be different between men and women?  44:37 - 46:18 - How good are people at judging golf equipment for themselves 46:19 - 49:14 - Conclusion, links and goodbyes from guests