Will 2019 be the year of the "influencer"? How do we stay relevant on social media? Social media is a force in our world. Using the platforms in a way that captures people and affects them positively is requisite in the market. Reaching your audience is just as much about who is doing the posting as the content being posted. Consumers like to have a trust formed with the people from whom they get their advertising. Social media personalities can connect with target demographics more directly, sometimes, than a 30-second spot or a billboard. The best firms bring their "influencers" in as business partners to create an authentic feel to their content. Personalized advertisement leads to engagement. Quality, versus quantity, fosters a sense of editorial authority; the consumer has a keen eye for content tailored to their needs. Controlling your brand narrative will differentiate you from your competitors. Research is showing a divide in the types of consumers using different applications. Choosing the correct form to reach your targets will be instrumental in building your business. Developers consider bounce rate as a major indicator of success. Users need to be enthralled almost immediately with regards to long-form video and need to be truly captivated for them to consider it "share-worthy." "Influencer"-consumer trust silences the bombarding white noise of today's advertising climate and provides metric insight that helps to grow sales. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp14