Do you have integrity? Are you authentic? Recent rulings have brought social media to its knees. Our subscribers are increasingly perceptive. The theatre of sale, in our digital marketing era, is evolving toward honesty and respect for the consumer. Carefully targeted research is an excellent tool. Privacy avoids outcry. Influencers foster transparency. Honesty is imperative. Building trust nourishes familiarity with the public. Marketing magic, properly done, is cathartically profitable. In the new paradigm we will look for ethical content. Gone are the days of reliance upon mass metrics. To understand our base is to grow our business. Advertising is costly. Without subscribers; we fail. This week, on Explicit Content your MC’s for the 2019 Enterprise Marketer Conference: Joe Cox and Megan Zander promote the kick off of this event. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp18