When the products and services you are selling look, smell, and act like several options in the market, your messaging and the experience you deliver becomes your differentiator. For your marketing team, understanding why your customers make decisions is key to your success. In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp23