Joe interviews destination branding expert ,The Bearded Marketer himself, Stefan Pettersson. The David & Goliath of destination marketing. How a good startup is like a rock band and the world of the hipster travel industry. Joe and Stefan talk at length about destination marketing, how phenomenon like “Paris Syndrome” affect tourism, and where Santa might actually live. Here are all the places you can find Stefan: He and his wife’s site: www.gameng.se Corkscrew Thinking: https://corkscrew.io/ The Great Escape to Oslo | VISIT NORWAY: https://youtu.be/reaB-rstpvc Faroe Island - Closed for maintenance, open for voluntourism: https://youtu.be/W4jBMrDpFXI Santa Village, Rovaniemi Finland: https://santaclausvillage.info/ Thank you for listening to the Explicit Content Podcast. For more information, check out . https://www.enterprisemarketer.com