In the 2nd part of our interview w/ Justin Lines, we get into the details of how he accomplished his research and the insights that came from it, the wizard vs muggles mentality of strategists & 2 different archetypal audiences that marketers create for, the magician & the rockstar audience. All of Justin's research on comedy & marketing strategy can be found at his website for free! https://justinlines.com/ Find out more about Joe and Pop-Marketing here: https://www.pop-marketer.com/ Connect with Justin & Joe on social: https://twitter.com/justinlines1?lang=en https://twitter.com/joenormal?lang=en https://www.linkedin.com/in/justin-lines-86913bab/ https://www.linkedin.com/in/jocox/