Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds. You can find Jeff's new book SCORPION on Amazon: https://www.amazon.com/Scorpion-Mayfly-Jeff-Sweat/dp/1250139228/ref=sr_1_1?dchild=1&keywords=scorpion+book+jeff+sweat&qid=1598326884&sr=8-1 His PR consulting agency Sweat+Co and Agencies Under Quarantine: https://www.sweatandco.com/ Jeff on Twitter: https://twitter.com/jeffsweatbooks?lang=en Check out the Pop-Marketer: https://www.pop-marketer.com/