Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStation account and we get a really cool window into the PS3 era and what it's like running creative point on one of the largest fandom's in the world. Deeply caring about the people he works for with who they create for, Jason will dive deep with us in the world of creative marketing and the impact it creates for the brand not only to appear appealing to consumers but also to the connection it creates. “If you're not going out there filling your bucket, you've got fewer things to work with.” 11:20 Links: Website: https://www.thebestofelm.com/ Twitter: https://twitter.com/JasonElm Instagram: https://www.instagram.com/jasonelm/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/