Welcome to this new episode of Explore! 😎 Thank you for tuning in - I receive a lot of encouragement on LinkedIn and I wanted to let you know that the best way to send me some love is to follow this podcast and give it 5 stars. It will allow others to discover it. 🙏 In this episode I sat down with Nate Matherson, the co-founder and CEO at Positional, a startup that provides a modern toolset for SEO and content teams. We discussed Nate’s early interest in finance, his decision to start LendEDU as a tutoring app, and the subsequent pivot to a marketplace for student loans. Nate shares the challenges of raising capital and the pivotal role Y Combinator played in the growth of LendEDU. We also talked about the decision to exit in March 2020, becoming an angel investor, and starting a new company. Nate provides insights into building an SEO toolset and offers advice for startups looking to leverage SEO as a growth channel and much more! 🚀 Founders looking to grow a content channel, this episode is for you. Have a great episode!  Listen on Spotify. Listen on Apple Podcast. *****  Thanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠OpenVC.app⁠⁠⁠⁠⁠⁠⁠! 🔥 Use the code "EXPLORE" to get a lifetime 20% discount on their premium membership. Learn more about Explore: ⁠⁠⁠LinkedIn⁠⁠, ⁠⁠Newsletter⁠⁠.  Learn more about ⁠⁠⁠Nate and Positional. ***** Timestamps:  Chapters 00:00 Introduction and Background 02:25 Starting LendEDU 09:23 Pivoting to a Marketplace for Student Loans 16:14 Getting into Y Combinator 23:08 Selling the Company 25:04 Transitioning Out and Becoming an Angel Investor 29:18 Starting a New Company 31:31 Pivoting from ContainIQ to Positional 36:13 Building an SEO Toolset 41:46 SEO Tips for Startups 46:36 Positional Today and Future Plans 48:43 Advice for Starting a Business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit explorepodcast.substack.com