Have you ever felt so completely understood by someone? Wasn't it just wonderful? This “feeling” is something that one marketing agency replicates time and time again. Ph.Creative is an industry leader and what they do on a daily basis is tell the brand’s story from their employee’s perspective. That insight, that story, is what resonates with the audience. http://www.leadklozer.com In today’s episode, I interview Bryan Adams, CEO & founder of Ph.Creative. Bryan specializes in building world-class employer brands, EVP, and talent engagement strategies for companies such as Apple, American Airlines, and Blizzard Entertainment. His strategies on storytelling are unlike any other I’ve heard before. If you want to know The Greatest Story Telling Advice Ever Told, then listen to this episode. http://www.leadklozer.com Show Notes: [2:10] Why Ph.Creative focuses on organic content and how it improves the brand’s engagements. [6:50] Bryan on co-authoring a new book with a past Fortune 500 client. [8:41] Comparing Ph.Creative's marketing funnel to a regular marketing funnel. [12:57] The blueprint behind successful storytelling. [19:22] Bryan’s number one advice on content creation. [25:15] How to turn the brand story into a Facebook campaign. (Feel-Felt-Found)