This week on Far From Perfect, I'm sitting down with David Pennington of Outward Copy. Dave and I have been working together on copywriting and branding since 2020. As you have recently seen on social media, what was once Lift to Get Lean is now Elemental Coaching. Dave and I discuss how he came up with that idea and how he can help you dive deeper into your brand as well.  In this episode, we discuss how LTGL came to be and why it needed to change, how Dave crafts the words he uses to talk to YOUR customers.  You can now find Dave reluctantly on Instagram at https://www.instagram.com/outwordcopy/ and his view his offerings that you can access right now here: https://outword.podia.com. Support the podcast with the following products and companies I am aligned with:  Outwork Nutrition Supplements: Use my code: KYLIELAR to save 10% on your first purchase. I use the pre workout and Recovery drink. The recovery drink is my daily dose of creatine. Glow Pro Self Tanner: Legit my saving grace in the winter. Easy to apply, never orangey or stinking. Use code LARSON to save a little! Beautycounter: From skin care to make up, we've got you covered with safer products that actually perform. LMNT: Stay hydrated friends! It's not just about water, it's about electrolytes. LMNT will keep you hydrated all winter long. --- Send in a voice message: https://podcasters.spotify.com/pod/show/farfromperfectwithkylie/message Support this podcast: https://podcasters.spotify.com/pod/show/farfromperfectwithkylie/support