ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo. Where to find ALIZA LICHT Websites: alizalicht.com Twitter: @AlizaLichtInstagram: @alizalichtxoLinkedIn: ALIZA LICHTTiktok: alizalichtxoAmazon: On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. SPONSOR This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!” – If that sounds like you, please leave a rating and review of the show! This helps me support more people — just like you — to learn more about what makes the greatest entrepreneurs "tick" and become and stay successful. Click here, open up the podcast in Apple Podcasts and click on "Ratings and Reviews". Tap to rate with five stars (thank you), and select “Write a Review.” Here is the link if you don't see the hyperlink: https://podcasts.apple.com/us/podcast/fascinating-entrepreneurs/id1548836057