Michael Petry and Laurie Spiro of Courser - Building a Luxury Performance Wear Sneaker Brand
Listen now
Description
Courser is the first supercharged, Hyper-luxe performance sneaker. Launched in December 2020, Courser is a radical departure from how most sneakers are built and produced. With Courser, husband and wife duo Michael Petry and Laurie Spiro hope to define a new frontier for footwear, combining athletic style and luxury to create a never before seen third space in the sneaker category: Hyper-luxe. Courser’s revolutionary first of its kind shoe is rebellious, exclusive, and innovative - for the gym and the street, valued at $825. Petry has a reputation as ‘The Brand Whisperer,’ known for growing brands such as Tumi, Prada, adidas and The Frye Company. It's an insightful, smart conversation on luxury-tech, entrepreneurship, the luxury footwear space and how it all interacts. See omnystudio.com/listener for privacy information.
More Episodes
Career advertising entrepreneur Tim Ringel discusses how he thinks about connecting to audiences via advertising strategy for his clients. Platforms, segments, performance marketing vs brand, optimizing for holistic advertising success. This show that you’ve learned to love and watch grow,...
Published 08/03/22
Recorded Jan 2022. How Athletic Greens has bootstrapped to $100M in revenue, and now plans their approach after recently raising $115M on $1.2B valuation!  This show that you’ve learned to love and watch grow, Fashion Is Your Business…is rebranding soon. We will have an expanded focus beyond...
Published 07/12/22