Some time ago while we on location at Shoptalk, we invited NewStore CEO Stephan Schambach  onto the show. NewStore is a mobile platform that enables retailers to run their physical stores on an iPhone. Recently on another MouthMedia podcast, Retail is Your Business, Stephen joined Marc Raco and Rebecca Fitts to discuss his new report that assessed nearly 200 brands – while many retailers have done a good job of implementing services during COVID to make the customer experience more convenient and safe, like BOPIS and curbside pickup, online storefronts and physical locations are not truly integrated. Therefore, they have “paper mache” omnichannel capabilities that will soon fail as they aren’t long-term solutions. We thoughts this useful discussion would be of value to our Fashion Is Your Business listeners, so here’s that conversation, right here on FIYB. Enjoy! See omnystudio.com/listener for privacy information.