Brian got the chance to sit down with a self-described tech geek who was not the most stylish in her opinion. It was, while living in Ireland and working at the global fashion retailer Zara, that Gina experienced first-hand how a lack of style could affect her job security. So, the question Gina asked herself was simple, “what if there was an app that gave on-trend fashion and style suggestions?” Listen and find out how this software designer created it! Action Steps to REWIRE: 1. RESEARCH if your idea already exists in the marketplace! 2. DESIGN your app idea on a wire frame! 3. TEST MARKET your idea within your circle of audience! Visit: https://fashiers.com *Comment about this episode @FashionRewired on Instagram for a chance to WIN Fashion Rewired MERCH! Episode Powered by: -LIVE Designer Bootcamp: Apply to launch your fashion brand at The Leading Fashion Industry Event in the Southwest. Email [email protected] for application. -The Phoenix Fashion Week Freelance Program – Hire an industry professional to build your brand for long term success email [email protected] to secure a fashion professional. Phoenix Fashion Week: The leading fashion industry event in the Southwest. Fashion. Education. Community. Follow and like our IG @FashionRewired & @PHXFashionWeek