Truly one of the more inspiring leaders that we’ve had the pleasure of working with, Nabil Aliffi is an extraordinary creative and brand builder, who is bringing his deeply empathetic and finely tuned sensibilities to his new role as Chief Brand Officer for Neiman Marcus. Originally from Singapore, Nabil is someone who uniquely understands how to bring creativity to the center of a brand, to both tell stories in a truly elevated way, and to build creative strategies that drive businesses forward. Nabil brings a hybrid approach in that he is both analytical and creative - he understands not only how to create stunning visuals and experiences, but how to build community and foster a sense of engagement and loyalty within a customer base. He has been doing this, after all, his entire career - beginning even before he graduated University. With his warm and delightful presence, Nabil is at once humble, and yet steadfastly confident in knowing who and what he is, and what he is not. His clarity on this, and his innate ambition and desire to create, have been key to his success. He brings himself wholeheartedly to every conversation, and Nabil’s innate sense of self is something that leaders from all disciplines and backgrounds could benefit from studying. We hope you enjoy this episode, and thank you as always for joining us in the studio.