Amanda Baldwin is CEO of Supergoop!, an extraordinary, purpose driven brand that puts the protection of our skin and our bodies at the forefront of everything they do. Amanda is an inspiring example of a truly modern leader - someone who is driven by two primary passions: her inherent connection to the brand’s mission to benefit the greater good, as well as her unwavering commitment to empowering and mentoring her team. Amanda is impressive on multiple levels - after starting her career in investment banking, she decided to seek a role with a company that was founded on an authentic purpose. When she met Holly, the Founder of Supergoop!, who launched the brand after a close friend was diagnosed with skin cancer, the potential impact that this brand could have resonated with her immediately, and she never looked back. There is a unique kind of energy inside companies led by remarkable women who are truly purpose driven. Through our conversation today, I think you will experience the feeling that this energy, passion and laser focus can create for a culture, and how it can serve as a platform for a brand’s growth and success.