Famous for The Beatles, football and its waterfront, Liverpool is also a notable case study in cultural urban regeneration. It won its bid to become European Capital of Culture in 2008 and has since become a popular city break destination, attracting over 50m tourists a year pre-pandemic. Claire McColgan, director of Culture Liverpool, talks to fDi about the impact of the award on the city, how it grew in confidence and the experience of Liverpool losing its Unesco World Heritage Status last year as a result of developments on the docks. Now, weakened by the pandemic due to its exposure to the visitor economy, Claire reflects on where the city is headed next and how it can retain its distinctiveness. See acast.com/privacy for privacy and opt-out information.