NFTs are no fad. They are here to stay - and they will radically transform the world for Creators, Artists, their content/IP, and their superfans. They already are. In this episode, I give an overview about the decentralized Web 3.0 world of NFTs in the world of media and entertainment. It just may transform the way you think about NFTs and the blockchain that fuels them. NFTs aren't just what you think they are (Beeple and visual images). They can be membership into exclusive clubs with exclusive benefits that rise in value, and can be re-sold. They also can give the NFT token holder actual ownership interest in the IP/content itself (and give the superfan/collector the ability to directly finance new art and content). Creators love them. The mega middlemen platforms like Facebook, YouTube and Apple - that built their trillion dollar plus valuations on the backs of your content/IP - certainly don't. NFTs enable Creators and Artists to take back the power (and dollars) to where they belong – i.e., to the individual(s) who created the IP or experience in the first place.