HOW DO YOU CRAFT AND COMMUNICATE PRODUCT VISION? Are you a product leader struggling to create and communicate a product vision that will compel your company into action in the best interest of your customers?   In this episode, 5 experienced product leaders share their best practices that have helped them create a product vision to align their teams, leadership and stakeholders with how to improve the lives of customers for the growth of the company. A video version of this episode is available at Fearless Product channel on YouTube: www.youtube.com/c/FearlessProduct. Product leaders featured in this episode with links to their bio videos: Albert Lee, Co-Founder and former Head of Product, MyFitnessPal Ben Newell, former VP of Product, rewardStyle and Sabre Corp Ezinne Udezue, VP of Product Management, BazaarVoice   Troy Anderson, Chief Product & Technology Officer, SPINS  Prasad Gune, SVP Product Signifyd   and yours truly, Hope Gurion, Fearless Product (www.fearless-product.com) Resources mentioned: Who Do You Want Your Customers to Become? by Michael Schrage Is Your Product Vision Moving People in the Right Direction? by Hope Gurion on Product Coalition (contains example Product Vision videos) --- Feedback is a gift!  Share what was most useful to you by leaving a review.  Have a question suggestion for a future episode?  Contact me on Linkedin, Twitter or at https://www.fearless-product.com/contact.