In this episode, branding expert Kitty Lai shares her insights on creating a brand identity and designing packaging for Amazon sellers. She emphasizes the importance of research and avoiding trends in order to stand out in a crowded marketplace. Kitty also discusses the role of color in design and the impact it has on consumer perception. She provides tips for creating effective listing photos and packaging, and highlights the value of sustainability in branding. Kitty advises sellers to regularly audit their brand and make necessary tweaks to stay relevant. Overall, she encourages sellers to invest in their brand and create a cohesive and memorable customer experience.   Chapters 00:00 Introduction and Background 02:02 Approach to Creating a Brand Identity 03:03 The Importance of Color in Design 05:03 Designing for Listing Photos and Packaging 08:02 The Use of 3D Images in Amazon Listings 09:08 The Importance of Packaging Design 12:30 Common Pitfalls in Collaborating with Amazon Brands 13:12 The Role of Testing in Design Decision-Making 15:19 Transitioning to a New Brand Identity 18:07 Branding Updates and Tweaks 20:50 Refreshing a Product's Brand 22:39 Using Pinterest for Research and Trends 24:04 The Future of Branding and Packaging 25:19 The Importance of Sustainability in Packaging 29:30 Advice for Amazon Sellers 30:31 Conclusion   Contact Joie on Instagram:@JoieRoberts.official Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.CallAMZ.com