In this episode of Fearless Sellers, Erin Graybill, the founder of a renowned beauty brand, shares her journey from being a research student to building a successful beauty empire. She discusses the challenges she faced, the importance of resilience, and the power of pushing past perfection to achieve greatness in the e-commerce world. Tune in to hear Erin's inspirational story of innovation and success in the beauty industry.   Chapters [00:01:33] From economics student to beauty brand. [00:04:23] Passion driving business decisions. [00:09:29] Evolution of makeup brushes. [00:12:00] Perfection versus progress. [00:16:23] Taking on North America. [00:21:19] The impact of Brexit. [00:24:25] Resilience in entrepreneurship journey. [00:26:58] Business Survival Strategies [00:29:11] Winning award from Queen of England.   Erin Graybill is a visionary entrepreneur and beauty industry leader who has made a significant impact in the e-commerce world. With a background in economics and a passion for beauty products, Erin's journey from a research student to the founder of a successful beauty brand is nothing short of inspirational. Erin's entrepreneurial journey began in 2014 when she decided to venture into the world of physical products business. Despite not having formal training, Erin's determination and passion led her to launch a recognized beauty brand that specializes in cruelty-free, sensitive skin-friendly makeup brushes. Through her brand, Niré Beauty, Erin has redefined the beauty industry by creating outstanding products that exceed customer expectations.   Contact Joie on Instagram: @JoieRoberts.official Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.CallAMZ.com