Feeding a billion plus Indians is big business - the Indian food and grocery market is the sixth largest in the world. Food processing in the country is worth over $250 billion and contributes 14% of India's GDP through manufacturing. So what does this prophesize for the growth of alternatives to meat, eggs, and dairy? Pegging the sector accurately and charting its expected growth curve is imperative to mapping how new protein can transform the food system in India. To help us do that, this episode of Feeding 10 Billion features Mark Kahn, the Managing Partner of Omnivore, an impact venture fund that invests in Indian startups developing breakthrough technologies for food, agriculture, and the rural economy. Mark’s background in agri-business companies like Godrej Agrovet and Syngenta and his current investments in food and agri-technology startups make him uniquely well-positioned to tell us how analogous new protein could be to agri-tech and what the ecosystem needs to spawn a billion dollar plant-based or cultivated meat company.