Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes. In this gem, we're catching up with Lezlie Karls from Mid-Day Squares about their infamous guerrilla marketing approach to building online, where they document and show everything - the good, the bad, the ugly of building this business. This show-all approach has become the secret ingredient to the brands cult following and something we can all benefit from adopting into our strategies. LINKS WE MENTION: Mid-Day Squares Instagram  Lezlie Karls Instagram Female Startup Club - Ecommerce Fundamentals Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Hosted on Acast. See acast.com/privacy for more information.