Little did I know that being afraid to sell my first flowers was actually the gift that prepared me for a career of success. Becoming a strong, confident seller was not what I thought, it was the result of becoming a prepared and professional flower farmer that led me to selling success. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Ellen's online Mini-Workshop: Preparing to Sell to Florists Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!