Lisa was recently featured on Growing For Market podcast, joining host Andrew Mefferd to discuss concepts from her new book, The Cut Flower Handbook. Topics covered include: The current US market demand for cut flowers Cool vs. warm season flower crops Professionalism in flower farming Succession planting concept for continuous blooms Podcast excerpts are published with permission.  Mentions Lisa's Book: ⁠The Cut Flower Handbook⁠ Full original Growing For Market episode #55 podcast ⁠Available Here⁠ Book: ⁠⁠The Flower Farmer by Lynn Byczynski⁠⁠ Association of Specialty Cut Flower Growers (ASCFG) The Slow Flowers Society Discover our online courses! ⁠Shop the TGW Online Store for all your seeds and supplies!⁠ ⁠Sign up to receive our Farm News emails!⁠ The ⁠Field and Garden Podcast⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠Vegetables Love Flowers and Cool Flowers⁠, owner of ⁠The Gardener’s Workshop,⁠ ⁠Flower Farming School Online,⁠ and the publisher of ⁠Farmer-Florist School Online⁠ and ⁠Florist School Online.⁠ Watch ⁠Lisa’s Story⁠ and connect with Lisa on social media!