Wythe and Melissa chat with Zac Harrison, owner of the modern food hub Fresh Harvest based in southeast Atlanta (close to where Wythe grew up!). Fresh Harvest is a self-described modern CSA and ethical food hub that is committed to sourcing fresh food from farms local to Atlanta, and to making the customer experience easy enough that people will continue to buy local food, week after week. 80% of their artisan foods are sourced from within 70 miles of Atlanta. As Zac says, “People do care where their food is coming from.” We talk about definitions of “local,” how Fresh Harvest works with different growers, smart crop planning for urban markets, farmers markets, the impact of the pandemic, understanding food-consumer demands, how climate is changing small farms’ practices, and so much more. Check this one out and dive into links between ethical eating and sustainable growing! Photo courtesy of Andrew Thomas Lee.