Is the thought of shopping for a new couch intimidating?  In today's episode I'm talking with Alex Back, CEO and founder of couch.com. He's worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.  During our conversation Alex shares the concept behind his site couch.com and how you can use it as a tool when you are shopping for a sofa for your home. Going beyond the question 'what style should I get,' Alex's site helps you navigate the confusing world of purchasing a couch, demystifying the process with suggestions of: where to go, how to negotiate pricing, brand comparison, online shopping or in store shopping and SO much more.  Alex is a wealth of knowledge and our conversation just scratches the surface of how to buy a couch the easy way! Whether you are currently couch shopping or may do so later, I encourage you to get familiar with his site so you can use it as a resource when you are ready. https://couch.com    // Links mentioned in show: // Email: [email protected] Website: https://figandfarmathome.com Home Design 101: https://figandfarmathome.com/home-design-101 Instagram: https://www.instagram.com/figandfarm/ Connect with Alex: https://couch.com   Happy Styling! xo, dani