It's harder than it's ever been to stand out and get noticed as a filmmaker. That's why you not only need to promote yourself, but your work has to be unique—it must have a perspective that people haven't already seen a thousand times. In a nutshell, you need to develop your own voice. Here's what we'll cover today: Why having a unique voice and perspective is one of the most effective ways to stand out in a world where anyone can make and distribute a film. The one important rule you must follow if you want to make original, authentic work. How the internet and being digitally connected has simultaneously made it easier than ever to develop your voice, while also making it more difficult to pursue true individuality. What Ira Glass can teach us about the long, tedious process of making work that we're proud of (and why that process is totally worth it). The exact 3-pronged approach to finding your voice that I teach in my paid course. This full first season is sponsored by Music Vine. If you're looking for high-quality music at an affordable price, but don't want to wade through hours of crappy stock music, you'll love Music Vine. Get 10% off your first song when you use the code: FREEDOM. You can also get this episode's key takeaways, plus lots of supplementary content, at filmmakerfreedom.com/8 Lastly, if you enjoy the Filmmaker Freedom Podcast, it would mean the world to me if you subscribe, then leave a rating and review on iTunes. That's the best way to help other filmmakers find the show. Here's to your success, -Robert Hardy