Jeff Jones is the owner and founder of Cypress Financial Planning, an independent RIA based out of New Jersey that oversees $275 million in assets under management for 380 client households. Jeff stands out for creating custom financial planning spreadsheets in Excel that seamlessly integrate into PowerPoint presentations, an approach that not only crafts a compelling financial story for clients, but also ensures transparency in every projection. Listen in as Jeff shares how he leveraged his engineering background at Lockheed Martin to craft unique Excel spreadsheets, which later inspired a FinTech company now catering to other financial planning firms. You'll learn why he decided not to partner with the FinTech venture (opting instead for specific equity agreements to motivate partners and plan for his exit strategy), as well as how the invaluable guidance from FP Transitions helped in valuing his firm. Jeff also opens up about his early mentorship experiences and his aspirations to contribute through pro bono financial planning. For show notes and more visit: https://www.kitces.com/348