Josh and Emily discuss the difference between “them” and “us”—household name financial advice givers versus individual financial coaches. Top things to think about: Gurus give general advice (even to individuals) with a purpose of entertaining/reaching an audience. Individual coaches give specific advice with a purpose of helping that individual client. Gurus are fundamentally entertainment, so they can say basically whatever they want. Don’t model your communication or advice after gurus. Episodes mentioned: Episode #75 - What is my liability when answering questions in Facebook Groups? Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow