One of my lawyer mentors once told me “if you don’t like to sell, don’t be a CEO.” Many lawyers set out to make a difference or have an impact. Not to be a CEO. But whatever you call law firm leaders, they are the “CEOs.” And if you want to be a CEO, you need to get comfortable with sales. In this bonus episode of Financially Legal, Jaimee Hall from Legal Back Office and I share experiences selling to lawyers and, more importantly, how lawyers can improve at sales and use it to grow their firms.