Our next guest built a multi-million dollar direct-to-consumer business from nothing—but his journey wasn't without its bumps along the way. Today on the show, he opens up like never before about the high-stakes gambles, expensive mistakes, and painful lessons of scaling a disruptive Direct To Consumer (DTC) brand. From unexpected starts selling eBooks on eBay as a university student, to pivoting into the cutthroat world of supplement sales, you'll hear firsthand how naive risks almost sank the ship. Discover what it really takes to navigate manufacturing minefields, exploding growth, and the complacency that triggered an unplanned overhaul. For any aspiring entrepreneurs or current founders, this candid conversation is full of battle-hardened advice you won't find anywhere else. Get an insiders' look at forecasting, financial management, and long-term strategies for resilience. So are you ready to stop winging it and learn from a true bootstrap veteran? Tune in to our raw and real discussion with a multimillionaire founder who's lived through it all. This is one episode you won't want to miss. Also to help our coconuts kick-start your e-commerce journey, you can start saving more when you transfer money abroad! WorldFirst is supercharging its promotion to give you 10x more chances to send funds fee-free from now until April 2024. Register today at https://bit.ly/WF-TFC-Led and enter code “WFTFC02” under the invitation code. SGD150 worth of savings will be yours when you claim your 10 Zero Payment Fee vouchers. Start now - sign up in minutes to lower your overseas costs and boost your bottom line. Click the link before time runs out! Registration link: https://bit.ly/WF-TFC-Led Invitation code: WFTFC02 More details on this promo here: https://www.worldfirst.com/sg/worldfirst-new-sea-user-promotion-terms-and-conditions/ — Welcome to The Financial Coconut, your source for empowering financial knowledge and unlocking possibilities. Join us as we explore personal finance, investing and more. Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions. — This episode is Podcast Powered by Zoom. Audio partner with City Music https://www.citymusic.com.sg/ Audio quality delivered to you by Audio-Technica https://sea.audio-technica.com/ Hosted on Acast. See acast.com/privacy for more information.