In the cut-throat world of business, having a killer product or service just ain't enough. If you want to make it big in Southeast Asia, you better have a solid PR strategy that cuts through the noise and gets people talking. And who better to school us on the art of modern PR than Peggy Wu, the boss lady behind Milkfish? This woman has been slaying the game for over a decade, advising tech companies, corporates, and financial institutions on how to build and protect their brand reputation in the region. But here's the thing, y'all – Southeast Asia ain't no walk in the park. This diverse region is a melting pot of cultures, media ecosystems, and rapidly evolving industries. And if you ain't clued in, you might as well be shouting into the void. That's where Peggy comes in. She's about to drop some serious knowledge bombs on: The media landscape in Southeast Asia (because let's be real, you can't win the game if you don't know the players)Fostering strong relationships with the media (because who wants to be the awkward kid at the party?)Steps to amplifying your key message (because what's the point of having something to say if no one can hear you?)How to measure the success of your PR strategy (because at the end of the day, it's all about those sweet, sweet results)But that's not all, folks. Peggy's also dishing out insights on: Navigating cultural nuances and local sensitivities (because one size definitely doesn't fit all in SEA)Crisis management and issues handling (because let's face it, sh*t happens, and you better be prepared)Staying ahead of the curve and predicting future trends (because nobody wants to be the dinosaur in the room)So, buckle up and get ready to learn from a true master of the craft. Whether you're a seasoned PR pro or a budding entrepreneur, this episode is a must-listen for anyone serious about winning the PR game in Southeast Asia. Trust us, you won't want to miss this one. [Let's Talk SEA Business] podcast aims to equip you with the knowledge to make strategic decisions about regional expansion, talent acquisition, and team management. Anticipate insights from industry leaders on building and managing successful businesses and teams across Southeast Asia's diverse markets. This podcast is a collaboration between The Financial Coconut Network and Glints TalentHub. For more information on Glints TalentHub, read more about their services here: https://talenthub.glints.com Hosted on Acast. See acast.com/privacy for more information.