Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying clients. Natasha started her photography business at age 34 and had to learn business and photography. She tripled her social media following in only a few months using short-form video.   Show Takeaways:  Find out how Nastasha leveraged TikTok videos to grow her following and turn  those followers into clientsLearn why video is the future of marketing, and how you can show up and serve your client through this mediumUnderstand the difference between copying someone else’s content and gaining inspiration from it