This episode features a dynamic discussion with Brad Bettinson, VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication channels. Brad brings over 20 years of experience in email and marketing automation, offering insights into the shifting landscape of customer engagement. He emphasizes the importance of personalized, data-driven approaches in email marketing to cut through the noise of overloaded inboxes. While acknowledging the challenges posed by AI's black box nature, he highlights its potential to streamline processes and enhance relevance in customer interactions. The episode covers emerging trends such as AI-driven personalization, send time optimization, and the integration of various channels within a cohesive omni-channel strategy. Brad stresses the significance of prioritizing customer-centricity and relevance over sheer volume, citing successful examples like Toyota's commitment to delivering value to their subscribers. You can expect to gain valuable insights into the evolving role of email marketing, the impact of AI on marketing strategies, and practical approaches to enhancing customer engagement in a rapidly changing digital landscape.