Of the many positives to come from this year's National Energy Efficiency Conference, one of the biggest was the opportunity to bring Jan Rosenow to Australia for the first time. In the world of energy efficiency, Dr Rosenow needs little introduction. With his day job leading European Programs at the Regulatory Assistance Project, Jan also serves on the Executive Committee of the International Energy Agency’s demand-side management program, and sits on the board of the European Council for an Energy Efficient Economy (he also makes time to maintain an excellent social media presence). After delivering his keynote at the conference, Dr Rosenow sat down with EEC CEO Luke Menzel to reflect on how Australia can effectively prioritise our raft of energy challenges. The pair also discuss their confidence in electrification as the way forward in the building sector, the role of electrification relative to hydrogen in other sectors, and why it’s useful to retain a little scepticism around net zero targets if they’re not immediately paired with plans to hit them. As always, this episode of First Fuel is a freewheeling ride that goes deep with some of the best minds in the energy efficiency business. Connect with JanConnect with Lukeeec.org.au