YouTube strategist, Trena Little, joins me in this episode to discuss how you can use YouTube to generate more leads and sales for your online business. Discover how to optimize your YouTube channel to be seen by the RIGHT people, and create videos that engage viewers and keep their attention. Plus, gain valuable insight on how to measure and track your success, so you can see real ROI from your YouTube efforts. Hint - it has nothing to do with your subscriber count.  With the strategies mentioned in this episode, you'll be able to leverage the power of YouTube to take your business to the next level. Not to mention, you'll be way ahead of the competition.  --- As a Youtube strategist, Trena, who has a Master’s Degree in Business, helps online course creators develop a YouTube strategy that allows them to scale their business, by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to! In this episode, you'll learn: Why you should be focusing on long-form video content as a business owner   The type of equipment you need to get started on YouTube Some common mistakes or misconceptions business owners make when getting started How to attract more of the right viewers (and why you may not want to go viral) How to turn those views into sales  How to differentiate yourself and stand out from the crowd The role consistency plays in building a powerful lead and sales generator on YouTube... and so much more. Enjoy!   Connect with Trena:YouTube: https://trenalittle.com/youtubeInstagram: https://trenalittle.com/instagram ----- Connect with Jazzy on Instagram, TikTok, and YouTube. Visit our website for freebies, resources, and more.  Want to learn how to create passive income with your own digital product? Check out this FREE TRAINING.