In this episode, Naama Ben-Dov, a strategy merger and acquisition manager at Microsoft, discusses a developer’s journey and the importance of planning for the future. Together with the podcasters, she points out how what a customer may want is often in opposition to what they need and in turn, encourages difficult conversations. Tune in to hear how the human psyche drives innovation. Disclaimer: The views expressed by the hosts and guests are their own and their participation on the podcast does not imply an endorsement of them or any entity they represent.