George Armstrong is a British bodybuilder and the founder of Physique Academy, a personal training platform dedicated to helping men achieve their best selves. The Armstrong Athlete has been recognised as one of the most “comprehensive” programs on the market, owing to its personalised 1-2-1 approach to training and nutrition. Following the loss of his younger brother, George has made it his mission to emphasise the importance of mental health and has added in-house specialists to provide therapy and support to all clients. In this episode, George shares industry secrets into building a successful coaching business, talks about the importance of mental health and opens up about the obstacles hurdled throughout his journey to entrepreneurship. » Topics « Personal training Diet & nutrition Bodybuilding & athletics Loss & grief Travelling & living abroad Building a business Expanding your network Motivation & dedication » Follow George « Youtube: https://www.youtube.com/@georgearmstrong2489/featured Instagram: https://www.instagram.com/georgearmstrong/?hl=en Physique Academy: https://physiqueacademy.co.uk/ » Follow Me « YouTube: https://www.youtube.com/c/MikeThurston Instagram: https://www.instagram.com/mikethurston/?hl=en Tik Tok: https://www.tiktok.com/@mike_thurston THRST: https://thrstofficial.com/