Episode 2477 - On this Friday's show Vinnie Tortorich welcomes author and adventurer Will Cockrell and they discuss mountaineering, the business of Everest, and more. https://vinnietortorich.com/2024/04/the-business-of-everest-will-cockrell-episode-2477 PLEASE SUPPORT OUR SPONSORS   YOU CAN WATCH THIS EPISODE ON YOUTUBE - The Business of Everest There is a change in how articles are consumed today, which led Will to write his book instead. (3:00) He has written for magazines about adventuring, mountaineering, and more. He’s always had a passion for outdoor adventuring. (6:00) They discuss the famous “bottleneck photo” from Everest and how guides have made of business of helping the inexperienced. (13:00) They talk about the importance of timing and weather patterns. Some of the hikers don’t have any experience. Vinnie asks Will about the deadliest day on Everest back in 1996. (19:45) Eight climbers died, and Will shares details of the story. (40:00) They talk about the mistakes that were made. Will explains what “the dog pile” is. (46:30) The book discusses the expansion of the business of climbing Everest and what it’s like today. Will’s book covers from 1992  to today. (54:00) You can purchase the book called "Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World" through Vinnie's book club . Look for Vinnie’s NSNG® VIP Community and sign up for the waitlist! Go to to sign up! [the_ad id="20253"] PURCHASE BEYOND IMPOSSIBLE (2022) The documentary launched on January 11! Order it TODAY! This is Vinnie’s third documentary in just over three years. Get it now on Apple TV (iTunes) and/or Amazon Video! Link to the film on Apple TV (iTunes):  Then, Share this link with friends, too! It's also now available on Amazon (the USA only for now)!  Visit my new Documentaries HQ to find my films everywhere: REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: Then, please share my fact-based, health-focused documentary series with your friends and family. The more views, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: Then, please share my fact-based, health-focused documentary series with your friends and family. The more views, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter!