Alan Klement helps individuals, teams, and companies become great at making and selling products that people will buy.  His own experience as an entrepreneur helps make him effective at helping others.  He is the author of When Coffee and Kale Compete. Five Good Questions Perhaps you could explain what Job to Be Done (JTBD) and Customer Jobs mean through the example of buying a Snickers vs. Milky Way? What is the problem with Chasing Visible Figures and how it relates to creative destruction? What are the forces of progress and how do they fit with JTBD? What do systems have to do with innovation? What does Clayton Christensen have wrong?