In this episode, Belle chats with Emelie Conroy, the founder and designer of LA-based, bohemian-inspired handbag brand, Everina. The brand's focus is on creating fair trade and artisan-made straw and leather handbags from sustainable materials. These natural materials, such as rattan and water hyacinth, are found in abundance in the local communities of Emelie's home country, Indonesia. Each bag is hand-made and unique, due to the natural variation in materials used (including hand-dyed leather). Emelie is able to reproduce the same, beautiful designs and maintain the luxurious quality of her products by working closely with her supply chain and artisans despite small variations in natural, hand-made products. Learn about the rise of straw bags, along with Emelie's favorite styles and how she likes to wear them year-round. Plus, the importance of traceability in the fashion industry, what it's like to sell wholesale to boutiques at trade shows like MAGIC and Atlanta Apparel, her advice on starting your own business and sustainable fashion brand, Everina's new Spring/Summer collections and so much more! Everina Website: https://shopeverina.com/collections/new-arrivals FOLLOW ON INSTAGRAM Everina @shop.everina Emelie @emelieeverina Belle ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@bellebarreiroseiden⁠⁠⁠ Flavor of Fashion ⁠⁠⁠⁠@flavoroffashionpodcast FOLLOW ON TIKTOK & FACEBOOK TikTok ⁠@shop.everina Facebook @everina Everina Headquarter Showroom: 5209 Wilshire Blvd, Los Angeles, CA 90036 Business Hours: 10am - 6pm Monday - Friday Make Retail & Wholesale Appointment to: [email protected] MENTIONED IN EPISODE Emelie's Favorite Everina Bag: Evelyn Handle & Crossbody in Lilac https://shopeverina.com/products/evelyn-lilac Accessories Council Design Excellence Award Article https://fashionunited.com/news/business/accessories-council-announces-winners-of-2022-design-excellence-awards/2022111150657 Award-Winning Everina Sunny Handle Bag https://shopeverina.com/products/sunny-natural Everina on Fashion Go (Video Presentation/Wholesale Platform) https://www.fashiongo.net/everina Everina on Faire (Wholesale Platform) https://www.faire.com/brand/b_5m1fjvk8du?refReqId=948pu5qdq4c4wgc9udjdmqq2u&refType=SUGGESTIONS_BRANDS Trade Shows - MAGIC, COTERIE & PROJECT https://www.magicfashionevents.com/en/home.html https://coteriefashionevents.com/ https://www.projectfashionevents.com/en/home.html Atlanta Apparel Show & Showrooms https://www.atlanta-apparel.com/Markets/atlanta-apparel The Ritz-Carlton Bacara, Santa Barbara https://www.ritzcarlton.com/en/hotels/california/santa-barbara Stocklist/Boutiques & Retailers that Carry Everina Products https://shopeverina.com/pages/stockist Chloe Crossbody in Pink, Cream & Black https://shopeverina.com/products/chloe-crossbody-pink-cream-black Evelyn Handle & Crossbody in Cream & Brown https://shopeverina.com/products/evelyn-handle-crossbody-cream-brown Abby Tote Bag (Medium Size) https://shopeverina.com/products/abby-tote-small-1 EMELIE'S RECOMMENDATIONS LA SPOTS Élephante | @elephante Medan Kitchen | @medankitcheninc Mr. Sate | @mrsatewla --- Support this podcast: https://podcasters.spotify.com/pod/show/flavor-of-fashion-podcast/support