The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not satisfied with a product at the end of their subscription, the company will notice when they don’t renew.
This has pushed customer retention into the limelight. But what steps are taken to retain more customers?
On this episode of the Tuesday Takeover series, we speak with Dan Steinman, Chief Evangelist at Gainsight, all about customer success and his transition into the chief evangelist position.
What we discussed:
How customer success at Gainsight came to beTransitioning from chief customer officer to chief evangelistIntegrating an evangelism role into your companyDiscussing the book: Customer SuccessA challenge for the audience
Check out this additional resource mentioned in the episode:
Customer Success by Nick Mehta, Dan Steinman, & Lincoln Murphy
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