This episode gives a nod to the top 10 trends we're predicting for 2021. Spoiler alert: - Immunity Boom: Shout out to the following brands for launching immunity products in 2020: Propel (immune support), Sway (Energy + Immunity), Uncle Matt's (Ultimate Immune), B1U (Ocean Spray, I Want Immunity Water), and Cloud Water (+ Immunity) - Mood Boosters: Products that help reduce stress and anxiety will continue to surge. - Transparency: If you're not on the transparency train, you may be left behind. This is an important consideration for players throughout the supply chain. If any of the trends we've identified spark ideas for you, Imbibe is here to help. Email us at [email protected] or visit our website at www.imbibeinc.com to jumpstart your project.