With over 15 years of experience in the food industry and a deep familiarity with the local and global agrifood industry, today Noga Sela Shalev is the CEO of Fesh Start FoodTech Incubator, an early-stage melting pot of technologies collaborating towards some of the most significant challenges of the food value chain. In this episode, we’ll discuss her journey, and discover her views on food tech, her wishes, and her 2023 predictions. About Noga Noga has 15 years of experience in product management, marketing, and business development in the food and foodtech industry, closely acquainted with the local and global foodtech scene, supporting early-stage start-ups from vision to scale. She is experienced in the business evaluation of innovative technologies with a high emphasis on applicable innovation. She has initiated and led industry and startups joint development as well as implementation processes according to the industry’s needs and requirements. Beyond her extensive marketing background, as formerly the chief of staff and head of the innovation unit in Tnuva, Israel’s biggest food company, she initiated and led corporate-level strategic projects in various fields, from operational excellence to corporate strategy, and established the Tnuva group corporate innovation unit and work processes. Noga holds an MBA degree from Tel Aviv University. About Fresh Start Fresh-Start FoodTech Incubator is part of the IIA incubators program and the evolving AgriFoodtech cluster in the north of Israel. Incubator's partners form a unique balanced syndicate of strong industrial players and track record financial partners: Tnuva is Israel's leading dairy and food company, Tempo is a leading beverage company, OurCrowd is one of the largest crowdfunding vehicles in the world, and Finistere Ventures is a specialized agrifood tech VC fund. Supported by the partners' added values, Fresh Start is seeking to grow Impact FoodTech Companies from Vision to Scale. Fresh-start offers Strong Industry Orientation, Access to a Full Funding Cycle (from bridging period to round A and further), Leveraged by its Partner’s Global Network, Integration in the Northern FoodTech Cluster Initiative, and Inception Specialization of both Food technologies and cross-vertical technologies, tailor-made for strategic partners’ needs.