In this episode of FoodTech Junkies, we chat with Jeff Binczyk Chief Marketing Officer of precision health startup Inside Tracker. With 25yrs experience in large corporations like Kellogs and an insatiable need for learning, Jeff is currently researching his dissertation on "how to successfully fail in your small food company Product launch". We’ll hear his thoughts on this topic and more about the startup he joined last year. About Jeff Binczyk Binczyk has been an industry-recognized global marketing executive for over 25 years and has held CMO or equivalent roles at Kellogg's, American Greetings, and Flavorseal. As a Doctoral candidate in Business Administration with a passion for nutrition and health, he arrives at InsideTracker with a proven track record for successfully developing and implementing growth strategies and evolving marketing teams. In his new role,  Binczyk will lead through integrated creative and financial skills, drive department innovation within desired KPIs, and enhance InsideTracker's test-learn-optimize approach to profitable growth. About Inside Tracker Founded in 2009 and created by experts in the fields of aging, genetics, and biometric data, InsideTracker provides a personal health analysis and data-driven wellness guide designed to help you live healthier and longer. By analyzing your body's biomarkers, InsideTracker objectively assesses the current state of your well-being. Then, our A.I.-powered platform uses findings from thousands of scientific peer-reviewed publications and over ten billion biomarker data points to generate a custom set of actionable recommendations and insights. Integrated within an intuitive mobile app, InsideTracker reveals your personalized path to improving your health and longevity from the inside out. Read InsideTracker's peer-reviewed papers in Scientific Reports and Current Developments in Nutrition.