In today's episode, we learn more about Sam Dennigan's ambition to shake up the frozen food industry and make healthier options accessible to all. Through his company Strong Roots, he has created a global food brand that promotes a healthy lifestyle and gives back to the community by partnering with food banks. We also discussed how this past year this B-Corp achieved net zero, launched a report, and created a truly impact-driven company that looks equally at people, and the planet and makes a positive impact on so many lives. Sam Dennigan's insights and experiences will make the Foodtech Junkies podcast interview an informative and motivating listen for anyone looking to make a positive impact in the food industry. About Sam Dennigan Samuel Dennigan is CEO and founder of Strong Roots and is focused on fixing food from production to product. He was raised on his family farm and learned the ins and outs of the agri sector. In just 5 years, Sam went from veg patch to a global hundred million dollar business, with sustainability always at the forefront. About Strong Roots Strong Roots is a leading global plant-based frozen food brand on a mission to fix the freezer aisle. The company was founded in 2015 with the vision that food can be better. A certified B Corp, Strong Roots is a leader in providing a range of delicious plant-based options, that are sustainably farmed, shipped and sold, better for people and the planet. Working directly with farmers and agronomists, Strong Roots ensures a sustainable supply chain and uses only whole plant vegan ingredients– real, simple, clean. Strong Roots is enjoyed by consumers globally in over 10,000 stores including  Tesco, Whole Foods, Kroger, Walmart, and Target. Sam also recently closed one of the biggest deals seen in plant-based with a mission to expand the company’s global footprint.