We've asked Andrew Ive, founder of Big Idea Ventures and pioneer investor, to share his thoughts on the continuous growth of interest towards alternative proteins, and the crossroads we might encounter on the way towards a sustainable protein future. About Andrew Ive Andrew D. Ive, Founder and Managing General Partner, created Big Idea Ventures to solve the world’s biggest challenges by supporting the world’s best entrepreneurs. He has invested in more early-stage / pre-seed companies than any other investor worldwide. Investors in New Protein Fund I include a variety of investors such as Tyson Foods & Temasek. Andrew serves on the Advisory Board for Tufts Nutrition Council, is a Friedman School Entrepreneurship Advisor, previously served on the Small Business Council Board of the Department of Trade and Industry advising the UK Government on entrepreneurship and high growth companies. A Harvard Business School graduate and Procter & Gamble brand management trained. About Big Idea Ventures Big Idea Ventures is a hybrid venture firm. Anchored by major institutional investors including Tyson Foods and Temasek, the New Protein Fund and accelerator, raised over USD$50M to invest in the best early-stage companies in the plant-based foods and alternative protein ecosystem. Generation Food Fund (USD$250M) aims to help later-stage startups tackle sustainability in the supply chain by reducing CO2, waste and plastics. The program runs in New York, Singapore and Paris and their website is www.bigideaventures.com